Affiliate marketing to UK consumers is regulated: content must not mislead, must not target under-18s and must disclose the commercial relationship clearly. We follow the CAP Code and the Gambling Commission's advertising rules; if we got something wrong, email us and we will fix it.
The editor and writers are paid a flat fee that does not move with any individual review score. Nobody on the editorial side sees commission reports; nobody on the commercial side approves or amends an article before it goes live. Those two walls are the point of the structure.
The price you pay is identical whether you reach the operator through our link or type the address into your browser. Welcome bonuses on offer are the operator's own promotions and are not inflated for our readers — if an exclusive code exists, we say so by name and when it expires.
We are paid by the operator per confirmed sign-up, not per click. That means a reader who registers but never deposits costs the operator nothing and earns us nothing — there is no incentive to push a bad fit through the funnel.
Confirmed sign-ups through our links generate a one-off commission from the operator. We do not take revenue share from a reader's losses, we do not run display ads, and we do not sell email lists. If this changes, the 'Updated' date on this page changes with it.
Not every operator our writers test ends up with a page on this site. If a review falls below our quality bar — slow payouts, hostile support, hidden terms — we publish the cautionary review and do not place an affiliate link on it. There is no financial pressure to soften a bad review: our contracts are commission-per-sign-up, and a reader who signs up to a bad operator is a reader who writes us an angry email a week later. The incentives line up with giving honest advice.
On the other side, we do not sell premium placement, we do not accept paid 'badges' or 'awards', and nothing about the ordering of operators on a comparison page is for sale. If an operator asks for coverage changes in exchange for commercial terms, the answer is no and the affiliate relationship ends. That has happened twice since the site launched.